ABS-CBN gives a heart to PHR

abs-cbn-and-phr

In its tradition of bringing the best drama series on television, ABS-CBN has partnered with Precious Heart Romances in coming up with teleserye based on well-loved romance novels.  The Kapamilya network and one of the leading publishers of romance pocket books have signed the deal last February 12.  Present in the contract signing were ABS-CBN Head for TV Production Cory V. Vidanes, Direk Lauren Dyogi,Precious Heart Romances Publisher Jun Matias, and Precious Heart Editor-in-Chief Edith Garcia.

Direk Lauren will be spearheading this project and he talked about what viewers can expect from these stories.  “First time ito for ABS-CBN that we acquired lots of titles para gawing teleserye.  Gagawin natin ang `Bud Brothers’ na isinulat ni Rose Tan at `Kristine’ na isinulat ni
Martha Cecilia.  Usong uso naman ngayon `yung libro na ginagawang TV series o pelikula tulad ng Harry Potter at Twilight.  Maraming elemento sa libro ang sigurado akong magugustuhan ng mga tao kapag napanood nila sa TV.  `Yung mga libro nina Rose Tan, Martha Cecilia, at iba pang writers, binabasa mo pa lang nakikita mo na kung paano siya lalabas sa telebisyon.  Ang lakas ng kilig, ng romance element, kaya maraming makaka-relate. “

Publisher Jun Matias said that he is honored with the trust that ABS-CBN gave to their books.  “Masaya kami.  Noong una pa lang, sa 18 years ng Precious Heart, nakikita ko nang may potential ang mga books namin na magawa into TV or movie.  I think now it’s about time kasi malaki talaga ang market ng romance pocket books.  Hindi ako naniniwalang hindi nagbabasa ang Pinoy kasi ang sales namin sa Precious Heart, kahit wala kaming promo, bumebenta kami.  Also most of Hollywood
films ngayon based na rin sa mga books.  Ngayon may market na ang mga books namin, confident kami at ang ABS-CBN na may makukuha market sa TV.”

Matias added that he is very confident ABS-CBN will do justice in translating their pocket book stories into teleserye.  “We trust ABS-CBN.  Malaki na ang napatunayan nila.  Thankful din naman kami that ABS-CBN trusted us.  Of course may mga technicalities na dapat i-adjust pero open naman kami doon.  Basta nandun pa rin `yung essence ng story which I’m sure hindi pababayaan ng ABS-CBN.”

Keep it here on www.ABS-CBN.com for more updates as Precious Heart Romances makes it TV debut very soon.

*****

Hmmm…interesting. When I attended the PHR Writing Worshop a couple of years back I heard that this has happened before. PHR’s stories were translated to television series back then. So this is good for PHR. It’s about time their stories reach the film reels. They certainly have a lot to offer.

I’m one of the many supporters of PHR not just because I read their books but because I also try my luck in getting my story published. Even though I haven’t had a title yet, I’m still hopeful.

So kudos to Precious Heart Romances!

Love Charade by Sidney San Jose

A Promis of Love by Sapphire Morales

…And I hope one day, I could see the film translations of the stories of two friend writers of mine over at PHR.

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~ by Jose Jr. on February 18, 2009.

4 Responses to “ABS-CBN gives a heart to PHR”

  1. hay super excited ako na mapanood lahat ng mga stories ng PHR sa ABS-CBN. am just hoping the telesrye will really do a great justice in translating the stories specially kristine series. the whole kristine series tumatagos sa puso once you read kristine series, i bet my life iiyak ka talaga.bawat character sa stories buhay na buhay. you’ll always look forward for the next book. kahit minsan sobrang tagal. but it’s really worth the wait.

  2. Di naman sa namimili ako ng station, but I really believe that PHR is better off with ABS-CBN after having observed their directors and directing prowess. May variety sa ABS-CBN, just take a look at Maalaala Mo Kaya (which I think is a lot better than Magpakailanman in terms of direction)

  3. yeah..super excited na rin akong makita ang phr sa abscbn…me and my best friend are super fans of phr.I remember na para kaming loka-loka while daydreaming about our prince charming inspired by the Navarros and Fortalejos na pinakilala sa amin ni Martha Cecilia.Well,sana lang mabigyan nila ng justice ito…

  4. i hope that ipalabas din ang libro nina Cora Clemente Bernadette Licarte at claudia santiago kasi gusto ko sila author sa PHR…isa po ako sa mga bumibili ng pocketbook ng PHR…taga davao po ako…miralyn name ko…gusto ko nga ung story nina jake at kristine pati po ung c mairel at c rafael

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